When Two Giants Battle

Brand is not a product, that’s for sure; it’s not one item. It’s an idea, it’s a theory, it’s a meaning, it’s how you carry yourself. It’s aspirational it’s inspirational. Kevin Plank - CEO & Founder of Under Armour The words of a man who understands brand management and development. Not only does Kevin Plank … Continue reading When Two Giants Battle

The Unsung Hero of Stamford Bridge

The summer of 2013 was an exciting time for the Stamford Bridge supporters. An abundance of attacking talent having been signed to strengthen a forward line already boasting the likes of Oscar, the Spanish playmaker Juan Mata and Belgian wing-wizard Eden Hazard. Along with news that Jose Mourinho would be returning to the club that … Continue reading The Unsung Hero of Stamford Bridge